Betway Sports Extends Brand Ambassador Deal With Pietersen

Online sports betting and casino operator Betway has announced that it has extended its partnership with Kevin Pietersen. The former England cricketer has signed on the dotted line until 2023.

Pietersen, who is England’s fifth highest test runs scorer with 8,181, is essentially the face of Betway cricket. As part of his role for this well-known brand, Pietersen will provide insights and previews via Betway Insider – the company’s tips and predictions blog.

With the summer cricket season winding down in England, Kevin’s first duties will be to report on the massively popular Indian Premier League, which kicked off on the 19th of September. He will deliver weekly updates on the teams and players, as well as providing match predictions to help customers decide on their betting choices.

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The delighted Betway marketing and operations director Paul Adkins commented, “Kevin adds real value to our cricket offering and Betway customers across the world have enjoyed his unique and honest insight. The cricket pages of our exclusive Betway Insider blog will continue to be full to the brim with great content from one of the most talented players in the games’ history.”

This extension comes hot off the heels of Betway extending its partnership with Cricket West Indies (CWI), where it will continue to serve as the official betting partner for all men’s and women’s home matches until 2022. In June, Betway also penned a three-year deal with Cricket South Africa (CSA) to sponsor all home tests and One Day Internationals.

Betway has a clear vision to enhance all aspects of its sports betting platform. It is the main sponsor for West Ham United Football Club, and its free to enter 4 to Score football prediction game has proven to be a hit with punters. Furthermore, Betway is pushing its Bet Builder feature hard for customers that like to create ‘same game’ accumulators.

Combine this with multiple sponsorships in the area of esports and a comprehensive horse racing set-up with several brand ambassadors on board, and you can see the effort the company is making to be regarded as one of the leading betting sites in the UK and Europe.