Thousands of pre-match and live betting markets, plenty of promotions and 100% fair Super Odds bets; this Novibet review takes a closer at this intriguing betting site.
Novibet is licenced and regulated by the UK Gambling Commission. It's also active in Greece and Finland, among other countries. Launched in 2010, this brand has been steadily growing in popularity, but is it the right betting site for your needs?
Continue reading our impartial Novibet review to find out. We analyse each component of this site, including its sports, market depth, betting margins, payments, mobile and customer service. Furthermore, Gamblers Pro has picked apart the Novibet new customer bonus to see what value it offers punters.
Pros & Cons
Sports You Can Bet On
Betting Products & Features
Straight off the bat, we can see that Novibet is a real international sportsbook, with a local flavour, however. On top of the sports listed above, you can also bet on futsal, handball, water polo, and a range of entertainment markets, including the Grammy Awards, the Oscars, Eurovision, and the next James Bond.
Football Betting at Novibet
If you have desires to be one of the best online betting sites in the UK, then a strong selection of football betting options has to be one of the top priorities.
At Novibet UK, punters have an abundance of leagues and cup competitions from all corners of the globe. Of course, the high-profile European footballing nations dominate the top of the tables, but you can also bet on games from Algeria, Australia, Brazil, Argentina, Japan, Kuwait, and many other places. This is a selection of the most popular football competitions on this site
Something we pay close attention to, in this Novibet review and all others, is the market depth that the sportsbook offers. After all, punters want as much choice as possible to help them find the best betting value. For Premier League football, you will find over 400 bet options on each match. Here’s an overview of the markets at Novibet UK:
- Main Markets: Full Time Result, Draw No Bet, Double Chance, Correct Score, Multiple Correct Score, HT/FT, Home/Away No Bet, etc.
- Goals: Total Goals Over/Under, Total Goals O/U 3-Way, Both Teams to Score, Teams to Score, Team to Score 1st Goal, First Goals Before/After “X” minute, Home/Away Clean Sheet, Home/Away Win to Nil, Total Goals Odd/Even, Team to Win by “X” Goals, Home/Away Total Goals O/U, Exact Number of Goals, and more.
- 1st/2nd Half Markets: Half-Time Result, 1st Half Total Goals, 1st Half BTTS, 1st Half Total Corners, Team to With Both Halves, 1st Half Handicap, Half With Most Goals, 2nd Half Total Goals, 2nd Half Draw No Bet, and many others.
- Asian: Asian Handicap, Asian Handicap Corners.
- Combo Bets: Full Time Result & Goal O/U, Double Chance & Goals O/U, Full Time Result & BTTS, Full Time Result & BTTS & O/U 2.5 Goals, BTTS & O/U Total Goals, Goals 2.5 & O/U Corners, total Corners & Total Yellow Cards, etc.)
- Corner Markets: Corners Match Result, Total Corners O/U, Team to Win First Corner, Corners Double Chance, Corners O/U 3-Way, and more.)
- Card Markets: Yellow Card Result, Yellow Card O/U, First Team to Receive a Yellow Card, Home/Away Total Yellow Cards, Red Card for Both Teams, Straight Red, etc.)
- Minutes: Time of First Goal (15′ intervals), Time of First Goal (10′ intervals), Match Time Result “X” Minutes, 10 Minutes Match Result, and others.
- Players: First Goalscorer, Anytime Goalscorer, Player to Score 2+ Goals, Player to Score by Header, Player to Score from Outside the Box, Anytime Red Card, etc.
- Specials: Run of Play, Penalty Awarded, Home/Away to Score a Penalty, Team to Win Both Halves, Goals in Additional Time.
Not all football games have the same depth of markets. For instance, you can expect around 300 bets on all La Liga matches, 100+ bets for Scottish Premier League games, and only 60 – 80 on games from the Bahrain Premier League. Our advice is to consider what you’ll be betting on. If the EPL, our Novibet review gives this the thumbs up. However, if your passion is the Algerian First Division, it’s worth comparing other sites.
A feature that has recently been added for football bettors is Novibet Bet Builder. It allows you to create your own unique accumulator bet by choosing between 2 and 7 markets from the same match. Bet Builder is only available on selected football games. You will see the icon at the top of the betting markets section for applicable matches. Furthermore, there’s cashout on hundreds of markets, which means you can lock in a profit before the final whistle on winning wagers. To get the most out of your football bets, check out our EPL predictions for this weekend for some top tips.
Horse Racing Betting at Novibet
Novibet offers horse racing betting on all UK and Ireland meetings – both flat and over the jumps. However, at the time of writing this Novibet review, there wasn’t any international horse race betting, nor ante-post (futures) markets, which is a little disappointing.
The racing section has a simple layout, which makes it easy to navigate. Therefore, it only takes one or two clicks to find the race you want to have a flutter on. Additionally, there’s a selection of different markets, including race winner (win), each-way, place, winner w/o favourite, winner w/o 1st and 2nd favourite, and others, for you to choose between.
All-in-all, the racing section is rather basic, and there are definitely better UK betting sites for punters that want to bet on the horses regularly. That said, it’s a good option for bettors that only have a punt on the National or Gold Cup, for example.
Other Sports at Novibet
We mentioned at the start of our Novibet review that this is a truly international sportsbook, and there’s plenty more betting opportunities besides football and racing.
Tennis betting is popular, and Novibet offers action from ATP, WTA, and ITF Men’s and Women’s events. The market depth is variable, with the top events, such as Wimbledon and the US Open being stacked with options.
Punters with a passion for the best sports betting from across the pond can enjoy NBA, NFL, MLB, and NHL. All American football matches boast over 120 markets, so no corners are cut here. Rugby, snooker, darts, golf, and cricket also deserve a mention. Novibet offers a comprehensive sportsbook covering all of these, too.
Novibet promises 100% fair odds on selected football markets that show the ‘Super Odds’ icon. However, does this mean the prices are less competitive elsewhere on the site? Let’s find out as we analyse Novibet’s betting margins below.
- Everton vs West Ham: Premier League [1X2 market] – Odds: 2.26 | 3.60 | 3.50 = 0.40% margin
- Man Utd vs Aston Villa: Premier League [1X2 market] – Odds: 1.80 | 4.40 | 4.50 = 0.40% margin
- Tottenham vs Leeds Utd: Premier League [1X2 market] – Odds: 1.75 | 4.15 | 4.20 = 5.00% margin
- Real Madrid vs Celta Vigo: La Liga [1X2 market] – Odds: 1.59 | 4.30 | 5.30 = 4.80% margin
- Norwich vs Barnsley: EFL Championship [BTTS market] – Odds: 1.70 | 2.07 = 7.10% margin
- Bunting vs Price: PDC World Championship [Match Winner] – Odds: 3.45 | 1.32 = 4.60% margin
- A. Erier vs S. Mansouri: Tennis ITF Men [Match Winner] – Odds: 2.15 | 1.62 = 8.20% margin
- Nuggets vs Suns: NBA [IN_PLAY- Money Line] – Odds: 3.55 | 1.30 = 7.00% margin
- 2nd January 2021 Overall average margin: 6.11%
Having reviewed multiple online betting sites, we can safely say that Novibet’s margins are extremely competitive – even without the Super Odds markets. Of course, as with all bookmakers, certain sports tend to have lower margins, so it’s always worth comparing odds before betting to see where you can pick up the most value.
Our Novibet review noted that according to the terms and conditions, the maximum payout on a single bet (or complete system bet) is 80,000 EUR, which is not really in the big leagues when you consider bet365 pays out up to 2 million GBP on certain markets.
Furthermore, you are not allowed to place multiple bets using the same, or similar, selections if the possible winnings total more than 80,000 EUR. Although, this limit is health enough for most punters, it’s worth knowing so that you can plan your wagers and stakes according, particularly if you are looking to place accumulator bets with lots of selection.
Novibet Mobile App
Mobile betting is big business now, and all top-tier online bookmakers know this. Novibet hits the spot in this department. It offers a web-based platform which has been customised for mobile users, and native Novibet mobile apps for iOS and Android devices. It’s worth noting that the downloadable apps are purely for sports betting, whereas the web-based mobile site also offers the Novibet Casino and Novi Ladies as well.
Novibet Sports App: Primary Features
In terms of sports wagering on the go, users of the Novibet app can access all of the same sports and markets (both pre-match and in-play) that are available on the desktop platform, and the simplistic design makes navigation effortless. These are a few of the features you can experience through the Novibet Android app and Novibet iPhone app:
As for user ratings, at the time of writing this Novibet review, the iOS app scored 4.2 out of 5 from 374 ratings. And, the Android app had a score of 2.6 out of 5 from 40 reviewers. Gamblers Pro doesn’t read too much into these scores because there’s no evidence as to their authenticity. In truth, the only way to find out if the Novibet app is right for you is to download it and give it a whirl yourself.
The importance of high quality customer support should not be overlooked when deciding on a favourite betting site. Our experts conducting this UK Novibet Review were more than satisfied with the variety of contact options customers have. They include:
Novibet has a good selection of bonuses and promotions that new and existing punters can claim. Let’s take a look at some of the main offers below.
Sports Welcome Offer
The new customer offer for sports bettors is a £10 free bet. Please read our dedicated Novibet Welcome Offer page for a full review of this bonus, including its terms and conditions and how to claim it.
If you like the sound of free bets, the Novibet Club is the place to go. To qualify, you must place ten or more £10+ bets anytime between Monday and Sunday. If you achieve this, you’ll receive a £10 free bet the following Monday.
Naturally, there are a few terms and conditions, such as the minimum odds for each single bet or accumulator must be 7/10 (1.70) or above, cashed out bets do not count, and neither do wagers placed on horse racing. This is because there’s a specific bet club for racing enthusiasts (see below).
Horse Racing Club
Essentially, this offer is the same as the Novibet Club. You need to place at least ten £10+ bets during the week to land yourself a free bet the week after. The minimum odds are also 1.70, which is middle of the road for us. Some bet clubs have minimum odds as low as 1.50, whereas other sites are 2.0.
ACCA Price Boost
This is a stellar promotion if you like accumulator betting. All you have to do is build your ACCA with each selection at odds of 1.50 or greater. You get a 5% payout boost on eligible ACCAs with 3 selections up to a 100% boost for accumulators with 14+ selections. The maximum payout is £1,500 per coupon. Other T&Cs apply.
Match Ends at 88′
Nothing hurts more than a late goal that kills your bet. Fortunately, Novibet has a cure. This promotion applies to in-play bets placed before the 70th minute on either the match result (1X2) or handicap goals markets. If your bet is winning at the 88-minute mark but goes on to lose, then your stake is refunded up to the value of £50. Other T&Cs apply.
Other Novibet Products
Like many other online gambling platforms, Novibet is more than just a sportsbook. That means from one account, you can also access these other products.
NoviCasino & Live Casino
Powered by many of the leading iGaming software developers, NoviCasino provides players with the chance to play for big jackpots on over 2,500 slots, table games, and video poker machines. There’s also a top-quality live casino for those who want to experience a more authentic touch. It goes without say that there’s a selection of bonuses and promotions on offer here too. Read our full review for a detailed look at the Novibet Casino.
At first, with this Novibet review, we assumed that NoviLadies was going to be a bingo area, but it’s essentially just an online casino with a few additional RNG bingo games – so no live bingo currently.
However, this is still a relatively new section, so we’re interested to see how it evolves in the months and years ahead.
Novibet Review – Our Opinion