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Championship side Cardiff City FC unveil 888sport as the club’s training wear sponsor and new global betting partner. 888 is no stranger to football sponsorship deals, with fans seeing the brand on the Nottingham Forest jersey previously. However, this new deal is slightly different as Cardiff are retaining their ‘Malaysia Berjaya’ sponsorship, which was forged … Read more
Online sports betting and casino operator Betway has announced that it has extended its partnership with Kevin Pietersen. The former England cricketer has signed on the dotted line until 2023. Pietersen, who is England’s fifth highest test runs scorer with 8,181, is essentially the face of Betway cricket. As part of his role for this well-known … Read more
To help improve your betting bankroll management, you want to use a proven strategy – the Kelly Criterion, AKA the Kelly Bet, is just that. This page will explain all you need to know about the Kelly Criterion, so you can put it to work for you. Once you understand the formula, placing your Kelly … Read more
